OKTO, the leading digital payment solutions provider, that counts Xbox, Vodafone and Sony among its portfolio of blue-chip partners, has hit the ground running following its entry into the UK gaming sector. In less than six months OKTO has formed strategic partnerships with Regal Gaming and Leisure, Inspired Entertainment and most recently with Bob Rudd. Via its OKTO.WALLET it now commands a market leading 60 percent share of the UK pub machine sector.
The OKTO solution enables consumers to quickly deposit and withdraw funds on gaming machines in a safe, transparent, seamless, and trouble-free way courtesy of the OKTO mobile app. As well as working on gaming machines, the cashless app allows winnings to be circulated within a venue, providing a major boost to the bottom-line profits of the pubs in which the machine is located. From a player perspective it gives the opportunity to spend winnings at any other location where Mastercard payments are allowed through OKTO’s Mastercard linked to the OKTO account, something which has proved to be a key factor for consumers who expect and demand both freedom and choice.
Simon Dorsen, Chief Commercial Officer at OKTO is clear that the OKTO digital wallet is an important contributor not just to the delivery of the optimum digitalised customer journey but also to the broader issue of safer gambling. He explained: “Socially responsible or safer gambling is central to the future development of the industry throughout Europe. As such we have designed the app to protect players, providing them with all the essential responsible gaming tools including age verification, gaming limits, time-out periods, a profit and loss calculator and problem gambling helplines. Safer gambling plays a crucial role in helping to move the industry forward and the OKTO technology helps answer many of the questions that government and regulators are quite rightly asking of the industry.”
The depth of experience gained both inside and outside of the gaming space is an important part of the OKTO proposition as Dorsen confirmed: “Operators need to have confidence that they are partnering with a company that they can trust and that they can rely upon particularly when they take the conversations forward with their customers – the PubCos.
“As well as being able to highlight our work with organisations including Xbox, Deutsche Telekom Group, numerous public utilities, and the Greece Ministry of Economics we can also point to our pipeline of 250,000 contractually integrated gaming machines across Europe, the fact that we are processing at least one transaction per second.
“The industry wants to work with a partner who is fully committed to the sector and has the financial wherewithal to be able to make the investment required to provide a solution for the long term. In this respect, I believe that we are well on the way to establishing the OKTO brand as the preferred cashless payments app across UK gaming.”
The OKTO.WALLET is being demonstrated on the Blueprint, Novomatic and Inspired gaming machines at ACOS.
