News and Press Releases
Novibet launches NoviCASH via strategic partnership with OKTO
July 01, 2024
Novibet launches NoviCASH via strategic partnership with OKTO

Novibet, a leading GameTech company operating in Europe, the Americas, and New Zealand, has entered a strategic partnership with OKTO. The collaboration begins with the NoviCASH powered by OKTO launch in Greece, with Cyprus to follow. NoviCASH, an advanced cash-to-digital payment solution from OKTO, seamlessly integrates with Novibet’s platform, setting a new standard for convenience and accessibility in online gaming for Novibet users.

NoviCASH offers Novibet users a hassle-free way to top up their iGaming accounts with cash in real-time. Leveraging OKTO’s extensive network of over 13,000 points of sale across the country, users can effortlessly convert physical cash into digital. This streamlined process provides a secure, fast, and easy-to-use top-up method that caters to the preferences of the market.

The launch of NoviCASH in Greece is just the beginning of this strategic partnership, with plans to expand the seamless eVoucher payment solution as well as other advanced payment services of OKTO, to additional markets where Novibet operates.

Commenting on the strategic partnership, Nikos Bachas, Chief Strategic Partnerships & Project Officer, at Novibet, quoted: “In our dynamic and competitive industry, players expect nothing short of the best mobile-first gaming experiences, and payments are a critical component of this. Partnering with OKTO, a top-Tier paytech company with a proven track record of delivering seamless payment experiences and operational excellence, ensures that Novibet stays true to its mission to meet and exceed player expectations, offering exceptional experiences across regions of operation.”

Simon Dorsen, Chief Commercial Officer at OKTO, emphasized the alignment between the two brands and the significance of the partnership. “OKTO is dedicated to meeting the evolving needs of players and merchants alike, and our strategic partnership with Novibet underscores this commitment. With NoviCASH, we provide players with the flexibility, convenience, simplicity, speed, and security they demand, all seamlessly integrated into the Novibet platform. Our proprietary paytech is designed to deliver tangible benefits to players and operators on a local level, ensuring a truly personalized experience while serving operators globally aligned with their expansion strategy.”

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