The OKTO.WALLET is proving a huge hit with machine players in UK Pubs and AGCs recording a 60 percent monthly growth rate in active users and a 25 percent monthly growth rate in new registrations.
OKTO has returned from last week’s European Casino Association Forum held at the Casino Baden, Austria with its reputation for being at the forefront of payments technology both confirmed and enhanced.
The international brand has deployed the very latest advances in technology in order to simultaneously meet the needs of consumers and the safer gambling requirements of regulators – a success story that has resulted in its adoption by a raft of leading operators.
Marketing Director, Diana Theodoridi who was part of the senior OKTO team representing the brand at Casino Baden said: “The speaker line-up at the ECA Forum was exceptional and it was totally appropriate that the focus was on future visions for the casino sector. The OKTO solution chimed with the mood of the Forum, and we received huge interest and positive feedback from casino operators based throughout Europe and the UK.
“While countries are travelling at different speeds the move to cashless payments is common to all jurisdictions and OKTO’s localisation strategy, which involves adapting the platform to meet national requirements, sits at the centre of our business development programme and explains why our market share continues to grow.”
Dean Gourlay, who has joined OKTO’s UK-based team also believes the combination of stellar success recorded on the international stage coupled with the commitment to localisation are key features of the offer.
The former Suzo Happ UK executive explained: “The fact that OKTO is working with so many Tier 1 brands provides UK operators with the confidence they need alongside the fact that it’s not presented as a ‘one size fits all solution.
“At the heart of OKTO’s offering is an intuitive payment platform that powers all OKTO’s mobile-first, responsible payment solutions. There is already a strong and growing demand for the wallet solution and the numbers speak for themselves. The wallet solution is a hit with machine players in Pubs and AGCs evidenced by a 60 percent monthly growth rate in active users and a 25 percent monthly growth rate in new registrations.”
“OKTO is consistently at the forefront of the evolution in payments. The OKTO platform now unlocks a raft of Embedded Financial Services which represent the future of payments and provide operators with the opportunity to offer personalised solutions and new ways to add value to the customer experience as a service within the operator app or site.
“OKTO seamlessly embed the full payment/wallet functionalities inside the existing mobile apps, which is another confirmation of how the system is way ahead of the competition. The offer includes KYC and Anti Money Laundering, Banking, Payments and a Wallet as a Service.
“For many operators, the omnichannel nature is the stand-out feature as it enables them to provide the wallet option across every touchpoint, both in retail and online gaming platforms.
“For others, it is the open-loop feature that provides players with the freedom to move and use their funds as they wish instantly and beyond gaming via the virtual and physical Mastercard which is linked to the OKTO wallet”
“In practical terms the OKTO.WALLET requires very little effort from operators. Because it’s an entirely software-driven solution there are no hardware integrations and components, allowing operators to be up and functional with an entirely cashless, cardless and paperless experience in record time.
“All of these features explain the huge and growing demand for the solution that we are seeing from operators and the increase in multiple integrations by leading management system providers.”