Italy stands on the brink of a transformative regulatory shift, presenting a pivotal moment for action. With strategic foresight and meticulous planning, we emerge as the seasoned ally for Italian operators, offering cutting-edge and compliant payment solutions tailored for Italy’s transition with OKTO PVR and OKTO CASH. Dante Micucci, our Country Manager in Italy shares insights in an interview with Gioconews.
How is OKTO’s progress in Italy shaping up, and what are the 2024 objectives?
OKTO’s strides in Italy are impressive, marked by significant growth and success in establishing ourselves as the leading payment operator in the region, especially within the gaming & entertainment industry. Our focus for 2024 is to further expand our market presence and solidify our position as the preferred payment solution for gaming operators. Strengthening partnerships with key market players, enhancing product offerings, and maintaining a keen focus on local intricacies are paramount as we strive to deliver exceptional payment services to our regional clients.
The Italian gaming market, known for its stringent regulations, presents unique challenges. What are your expectations amidst upcoming regulatory changes?
While navigating the intricacies of the Italian market has been challenging, it has also paved the way for innovation and growth opportunities. Our steadfast commitment to understanding and complying with the regulatory framework has enabled us to develop robust payment solutions, ensuring full compliance and operational integrity. Despite the challenges, we remain optimistic about future growth prospects, particularly with the transition into a new era of online gaming in Italy. By offering compliant, secure and user-friendly payment solutions tailored to Italian players’ needs, we anticipate significant growth in the region.
What sets OKTO apart from other payment providers, particularly in terms of its approach to omnichannel solutions?
OKTO’s distinguishing factor lies in its omnichannel nature, seamlessly bridging the physical and digital realms to create cohesive payment experiences. Our solutions transcend traditional boundaries, offering a holistic approach that caters to both retail and online channels via a phygital experience. This integration ensures a consistent and streamlined payment experience for users across various touchpoints, fostering enhanced satisfaction and loyalty.
As an international payment operator, OKTO has made significant investments in the Italian market. What bespoke payment solutions have you developed for Italy?
At OKTO, we have developed a range of innovative payment solutions specifically tailored for the gaming & entertainment sector in Italy. Our omnichannel payment solutions seamlessly converge retail and online channels, ensuring a unified payment experience for operators and players alike.
Our OKTO.PVR service addresses the demands of players who prefer offline transactions while enjoying online gaming experiences. By bridging the gap between digital excitement and tangible cash transactions, OKTO.PVR offers a seamless fusion of modern gameplay and traditional financial interactions, aligned with regulatory standards. OKTO.PVR is an integral addition to our OKTO.WALLET lineup, tailored for the Italian Top-up Sales Points [PVR] market. Backed by in-depth market insights, OKTO has curated a bespoke wallet solution that seamlessly caters to players and operators in the region. Elevating convenience, security, and compliance, OKTO.PVR bridges the gap between online gaming excitement and the tangible touch of cash transactions. It is the ideal fusion of contemporary gameplay and timeless financial interactions, aligned seamlessly with current and forthcoming regulatory standards.
Finally, your other flagship product, OKTO.CASH, allows users to top up their gaming accounts with cash in real-time. What are the strengths of this product?
OKTO.CASH is a game-changer in the industry. We’ve seen the positive node in all regions where the method has been launched. OKTO.CASH revolutionizes the industry by enabling real-time cash-to-digital deposits, supporting a growing network of physical sales points. This product caters to users who prefer cash transactions but seek the benefits of online gaming, ensuring instant and secure deposits through an extensive network of physical points.
We offer a fully immersed mobile on-premise experience that allows users to top up their online gaming and merchant account directly from any physical point-of-sale in real-time, while never leaving the merchant’s mobile app or site as the solutions are embedded in the operator’s app/site. We streamline Users’ Experience with the fastest payment method, and this is made through our proprietary technology that can be fully integrated into any merchant’s mobile gaming application or website. OKTO delivers all components, including Paycode/GS1 specifications, and store location services, which merchants can add to their website or app as a native flow. In addition, depending on the specific legislation of the country, or territory – we tailor the solution to provide a fully compliant service without reducing the quality, offering the seamless experience users crave.
In conclusion, OKTO’s commitment to innovation, compliance, and customer-centricity positions us as the premier partner for navigating Italy’s evolving payment landscape and regulatory transitions.
