With more than 25 million bettors, the regulated sector shows a concentration among young adults, multiple accounts per user, and low tolerance for payment failures.

The consolidation of Brazil’s fixed-odds betting market, which has been operating under regulation for the past year, is beginning to offer a clearer picture of who Brazilian bettors are and how they behave within digital platforms.

Official data from the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance, combined with independent research from the private sector, reveal a large user base that is predominantly young-adult, highly connected, and increasingly sensitive to the digital experience—especially when it comes to payment methods.

A market with millions of players and even more accounts

According to the Periodic Overview of the Regulated Market published by the SPA, 25,245,319 unique taxpayer IDs (CPFs) placed fixed-odds bets in Brazil throughout 2025.

At the same time, the system recorded 87,671,439 active accounts with operators and 100,775,427 active accounts across betting brands, highlighting the continued presence of multiple registrations by the same user.

The relationship between unique CPF identifiers and the number of operators reinforces this behavior. According to the SPA, 48% of bettors concentrate their activity on a single operator, while 52% maintain accounts with two or more operators.

Within this group:

• 18% bet with two operators

• 9.5% with three operators

• 24.5% hold accounts with four or more operators

This indicates strong user circulation between platforms.

Age profile: betting concentrated among young adults

Age distribution data shows that Brazil’s regulated betting market is largely driven by young and middle-aged adults. The age breakdown is as follows:

• Up to 24 years: 22.7%

• 25 to 30 years: 22.7%

• 31 to 40 years: 28.6%

• 41 to 50 years: 16.7%

• 51 to 60 years: 6.6%

• 61 to 70 years: 2.0%

• Over 70 years: 0.7%

In practice, 74% of bettors are under the age of 40, reinforcing the sector’s digital nature and its strong adoption among economically active users.

Gender: male majority, with a significant female presence

SPA registration data also details the distribution of bettors by declared gender, based on unique CPFs.

According to the data:

• 68.3% of bettors identify as male

• 31.7% identify as female

Although male users still represent the majority, the female segment already accounts for nearly one-third of the bettor base. This indicates that Brazil’s regulated betting market is not exclusively male and presents a more diverse profile than traditionally associated with the sector.

Payments as a decisive factor in platform choice

Complementing official data, research conducted by OKTO, a global fintech specializing in digital payment solutions, shows that payment methods play a central role in the behavior of Brazilian bettors.

According to the study:

• 51.7% of betting users say payment methods are a primary factor when choosing a platform

• 42.4% report that even when prioritizing other features, they always check available payment options

The research also reveals a very low tolerance for delays in deposits.

For 41.4% of users, a delay of more than 30 seconds already leads to transaction abandonment. Another 40.4% say they are unwilling to wait more than one minute.

Over the past 12 months:

• 94.6% of respondents abandoned a deposit at least once due to slow or complex processes

When this occurs:

• 42.4% try again later

• 28.6% abandon the activity entirely

• 18.7% remain on the platform but switch payment methods

Leonardo Chaves, General Manager LATAM at OKTO PAYMENTS, highlights that:

“Data from Brazil clearly shows that payments are no longer just an operational element. They now carry direct weight in both platform choice and user retention. More than half of Brazilian bettors already see payment methods as a central decision factor, and tolerance for friction is extremely low: more than 80% abandon a deposit if it takes longer than one minute. This reflects a broader behavioral shift in the country, driven by massive mobile usage and fast internet connections, which have created an ‘now or never’ consumption logic.”

“Today, instant payments are no longer a differentiator but a baseline expectation. This helps explain why solutions such as Pix continue to grow at double-digit rates annually and are setting new standards of speed, convenience, and trust in digital transactions,” the executive concludes.

A young, multi-platform, and demanding market

The combination of SPA data and OKTO research reveals a market composed of young, multi-platform bettors who are highly demanding regarding the digital experience.

Even so, 52.7% of users believe that betting platforms do not fully adapt to the preferences of their generation, indicating room for technological, regulatory, and operational evolution across the industry.

About OKTO PAYMENTS

OKTO PAYMENTS is the next-generation Payment Service Provider – AI-native, precision-engineered, and relentlessly merchant-obsessed. Built for merchants operating in the most complex and demanding eCommerce sectors, our platform does far more than process transactions. We solve for scale, compliance, and performance — with one unshakable focus: delivering outcomes that powers merchants growth.

From payments and banking to treasury and settlement, we engineer the financial infrastructure that gives our partners an edge. The result? Faster onboarding, smarter operations, and resilient, real-time performance.

At OKTO PAYMENTS, we enable merchants to Play Differently, transforming payments from routine transactions into genuine differentiators that create personalized, frictionless payment experiences for their customers.

Our AI-native innovation harnesses data and insight to power every decision, while our proprietary, in-house engineering ensures precision and control. Combined with deep, trust-based relationships across the globe, we’re redefining what it means to build, scale, and win in complex and demanding digital commerce.