The new measures promoted in Argentina regarding online betting advertising — aligned with the discussions recently held in the National Senate — reinforce the need for a comprehensive approach to prevent gambling addiction, especially among young people, regulate commercial communication in the sector, and combat unlicensed platforms. The country is thus aligning with standards that have been in place for years in Europe and other regulated markets, where user protection sits at the center of the public agenda.
Throughout these legislative discussions, it became clear that prevention does not rely solely on advertising rules, but also on the technological infrastructure behind the ecosystem. In this context, OKTO highlights that digital payments are one of the main enablers of safer gaming, as they allow operators to map deposits to verified identities, ensure that funds move only within authorized and licensed environments, and provide concrete tools to implement responsible gaming policies.
“Argentina is taking an important step toward modern responsible gaming standards, in line with international best practices. For those of us operating in regulated markets, this evolution is familiar: payments are a central component in turning regulation into effective safety. Processes such as mapping deposits to verified identities, , and ensuring that funds move only within authorized environments enable operators to act proactively rather than reactively,” said André Boesing, South Latam General Manager of OKTO.
Amid these developments, the local industry is beginning to adopt models in which data, traceability, and regulated infrastructure become key tools to prevent gambling addiction, strengthen the protection of vulnerable players, and provide greater visibility to authorities. A modern payments ecosystem not only supports regulation but enhances it, enabling real-time controls and raising overall compliance standards.
“Our role at OKTO is clear: to provide the payment infrastructure that enables this model. In Argentina, this means reliable and traceable CVU-based deposits that connect verified players with licensed operators, strengthening responsible gaming frameworks. When payment flows are transparent and fully traceable, the entire ecosystem benefits: players are better protected, operators can comply more effectively, and regulators gain real visibility. This commitment is a fundamental pillar of our ‘playing differently’ approach to the sector and beyond, to help merchants to create users and payment experiences that are distinct, personalised and fully compliant”, concluded the South Latam General Manager of OKTO.
